Willi Hahn Enterprises (WHE) is a retailer of high quality outdoor sporting goods. To date, WHE owns and operates Nine (9) Hahn stores which sell both locally-made and imported products. WHE directly imports merchandise from different parts of the world. Aside from retailing through its own chain of stores, WHE also sells and wholesales its merchandise to other retail stores throughout the Philippines.
The company was a spin-off from Hahn-Manila, a family business of the Hahns which, for fifty years, served as the sole distributor of fine German cutlery, BMW Cars and Motorcycles in the Philippines. To cater to the growing needs of the Filipino sports enthusiasts, Willi and Marian Hahn established Willi Hahn Enterprises (WHE) in 1978 and started its retail operations with two outlets: one at Shoppesville in Greenhills, San Juan, and another at Ali Mall in Cubao, Quezon City. The company sought out a whole line of sporting products from which they had envisioned – from German cutlery and local knives, they now hold exclusive distributorship of several well-known brands.
Now, Willi Hahn Enterprises operates several stores in strategic locations in Metro Manila, Pampanga and Metro Cebu to service the demand for its quality products. From its humble beginnings, WHE has grown in size and reputation.